Pragmatic Failures in Social Network Communication as Learning Tool

  • Yuan Zhang Jiangsu University of Science and Technology
Keywords: Pragmatic Failure, Facebook, Pragmatic Competence, Pragmatic approach


This paper aims to present an exploratory analysis of pragmatic failures in communicators’ language and literacy practices in Facebook as an example of social network in English. The goals of the current study is twofold: One, to bring attention to pragmatic failures, by drawing on corpora in Facebook as well as analyzing them, so as to arouse concern from English education authorities in China; Two, to propose practical measures and strategies to solve this problem, hoping to provide some insight to the issue at hand.